Syndicated by One Source Media, Long Island City, New York
Chicago’s skyline would not be complete without the iconic signs that adorn the many skyscrapers. The Willis Tower, Trump Tower,
innumerable banks and hotels use bold outdoor building signs to announce their presence (and outdo each other, of course). A study by the Out of Home Advertising Association of America in 2019 found that 90% of travelers to new
cities in the U.S. pay attention to outdoor signs.
Custom building signs are integral to the business’s identity, projecting the branding broadly and acting as wayfinders. Keep reading to find out how exterior signage such as channel letters, monument signs, and vinyl banners can improve brand awareness and increase foot traffic.
Custom Building Signs Raise Trust
Buildings without signs don’t inspire the same level of trust in the business. And people will form an unfavorable opinion of a building – by extension of the business too – if it doesn’t have signage. Custom signs are a sign of intent and ambition to be in the market for years.
Don’t Get Lost in the Office Park
Businesses located in business parks are always at risk of disappearing into the background. After all, most buildings look the same. Outdoor building signs identify the location clearly and act as address signs, making it easier for visitors to identify.
Refresh the Exterior
A swanky glass and steel tower is inherently well-received, but older commercial buildings in Chicago can look out-of-date. Visitors will
prejudge the business based on the building. Modern signage goes a long way to correct the impression.
Since signs are customized for any traditional or modern aesthetic, you can design signs that suit your building.
Customer Facing Businesses
If yours is a customer-facing business, a prominent building sign is essential branding and wayfinding signage. GPS and Google Maps can get customers to the parking lot, but how do they identify your premises? Easy identification will mean a less frustrating experience and a lower chance of losing a qualified lead.
Useful Even for Small Businesses
It is a misconception that building signage is reserved for only large office buildings. Even smaller stores and restaurants with their own
dedicated building space need attractive signs to drive foot traffic.
Signs are an extension of the brand and go a long way to building top of mind recall. Recall value translates into greater amounts of business, particularly for hospitality businesses.
* This article was originally published here: https://surelysigns.com/building-signs-improve-foot-traffic-and-boost-brand-recognition/