How to Write Compelling Calls to Action on a Vehicle Wrap

It’s no secret that custom vehicle graphics can increase brand awareness and generate sales. However, simply designing and placing vehicle graphics on vans, trucks, and cars isn’t enough to get customers to interact with your business. Here’s where calls to action (CTAs) come in.

CTAs encourage immediate sales or prompt immediate responses from your target audience, ensuring you meet your bottom line. But, for your CTA to be effective, it needs to be powerful, relevant, and memorable. Regardless of your marketing goal, you need a CTA that spurs your prospects to take action by contacting your business.

In this guide, you’ll learn how to develop effective CTAs on your car wrap to generate interest.

Start with the Target Customer

Today’s consumers are far more sophisticated to be swayed by traditional CTAs such as “Buy Now” or “Call Now.” They don’t need a business telling them what to do without respecting their needs or offering an incentive. That’s why it’s essential to have CTAs that help your viewers easily get what they need while persuading them to take action.

Therefore, CTAs like “Call for more information” and “Free Estimates. Book Now” are far more effective at generating interest. The former informs the viewer they can call for clarification, while the latter offers help to people who are thinking about booking your service but are not yet ready to commit.

Keep It Short

Many brands forget that their business vehicles usually are on the move, and they end up using long CTAs on their wraps. Unfortunately, reading text on a moving vehicle is difficult and can cause confusion. Therefore, to ensure your viewers read and understand your message, keep your CTA as short as possible.

Create a Sense of Urgency

While you don’t want to appear too pushy with your target audience, it’s wise to create a sense of urgency in your CTA to motivate viewers to take action. For instance, instead of using “Call Now,” you can use “Don’t miss out, call now.” The latter persuades your consumer to act sooner rather than later, allowing you to get an immediate return.